Chicago Abortion Fund Launches Statewide Visibility Campaign toExpand Awareness of Abortion Access Across Illinois
Media Contact:
Eleanor Grano, communications@chicagoabortionfund.org
Phone: (708) 552-0477
CHICAGO, IL – December 1, 2025 – Today, the Chicago Abortion Fund (CAF) announced the launch of its 2025 Statewide Illinois Visibility Campaign, a comprehensive, multi-channel public awareness effort spanning billboards, transit, digital media, streaming audio, and community-based placements across Illinois. The campaign aims to ensure that anyone facing barriers to abortion care—whether in Illinois or traveling from restrictive bordering states—knows exactly where to turn for trustworthy, compassionate support.
Developed in partnership with The Instigation Department, led by strategist Corey Richardson, and KC Media Strategy, led by Latasha Newman, the campaign represents one of the most far-reaching reproductive access communications efforts in the Midwest. Creative copywriting was led by Kia Smith, with art direction by Ana Carina Gallo. The project was guided by CAF’s Executive Director Megan Jeyifo, Deputy Director Qudsiyyah Shariyf, and managed by Director of Advocacy and Communications Alicia Hurtado, who played a critical role in moving the work from concept to completion.
A Lifeline in Plain Sight
In the aftermath of the Dobbs v. Jackson Women’s Health Organization ruling, Illinois has become a vital access hub for people seeking abortion care throughout the Midwest. Many traveling from states including Indiana, Iowa, Kentucky, Tennessee, Missouri, and Wisconsin face confusion, fear, and logistical barriers. The campaign meets these audiences where they are—on highways, buses, trains, and digital screens—with clarity and compassion.
The campaign will run from mid-October through December 21, 2025, with placements across Chicago, Chicagoland, Champaign/Urbana, Bloomington, Decatur, Springfield, Ottawa, and targeted border-state digital extensions. It directs people to CAF’s secure landing page and helpline, offering immediate access to funding, logistical coordination, and confidential guidance.
Total estimated impressions across Out-of-Home (OOH), digital, and audio exceed 26.6 million statewide.
A Strategy Built on Cultural Intelligence and Care
As CAF’s Agency of Record, The Instigation Department led the strategy, creative development, partner coordination, and media planning for the initiative. The agency designed the foundational message architecture and coordinated all OOH, digital, and audio executions. The approach married cultural insight, simplicity, and precision targeting to reach people in crisis moments with fast, trustworthy information.
KC Media Strategy architected and executed a statewide media plan incorporating Clear Channel, Lamar, Intersection, Adams Outdoor, iHeart Media, Reset Digital, and multiple transit and community-based vendors. The media mix includes:
Digital & Static Billboards across Chicago, Chicagoland, and Central Illinois
CTA rail interiors, bus shelters, bikeshare posters, and PACE bus tails
Streaming audio across iHeart platforms (English + Spanish)
Programmatic display and geofenced retargeting statewide and into border states
Targeted Spanish-language placements in Cicero, Melrose Park, Summit, Stone Park, Back of the Yards, and Humboldt Park
Creative That Cuts Through Noise and Stigma
Led by copywriter Kia Smith and art director Ana Carina Gallo, the creative concept distills the campaign’s mission into clear, calming lines that speak directly to people navigating fear or confusion. Using bold typography, concise messaging, and an inclusive design approach, the campaign centers a single proposition: “You’re not alone. Help is here, now.”
Creative appears in both English and Spanish and includes short, high-impact headlines such as: “Abortion Care: Safe. Legal. Supported. In Illinois.” and “Need an abortion? You deserve support not barriers.”
These messages uplift the Chicago Abortion Fund as a critical resource meeting people in moments of uncertainty with clarity, affirmation, and compassion.
Leadership Statement
"In an abortion access landscape shaped by stigma, political interference, and misinformation, we knew we had to reach people directly with information they can trust. Every day, people reach out to us overwhelmed and unsure whether they’ll be able to access the care they need. This campaign allows us to reach across the state with a simple message: the Chicago Abortion Fund is here. By showing up in communities across Illinois on buses, billboards, and trains—we’re making sure anyone facing barriers to abortion care knows exactly where to find us when they need us most." — Megan Jeyifo, Executive Director, Chicago Abortion Fund
####
About the Chicago Abortion Fund
The Chicago Abortion Fund (CAF) is the largest abortion fund in the country. For 40 years, we've been breaking down barriers to abortion care in Chicago, the Midwest, and beyond. CAF offers support for people seeking abortion care in Illinois including, procedure funding, travel and related needs like childcare, emotional support and logistical expertise. Since the fall of Roe v. Wade CAF has received support requests from over 50,000 people in 45 states and pushed out over $20 million in direct assistance and wrap-around support. In 2025 alone, CAF fielded over 20,000 support requests and spent over $10 million on appointment and travel costs.
About the Instigation Department
Founded by strategist Corey Richardson, The Instigation Department is a Chicago-based cultural strategy and creative consultancy specializing in Cultural Demand
IntelligenceTM, audience segmentation, insight development, and integrated communications strategy. As CAF’s Agency of Record, the firm led strategy, creative direction, and campaign orchestration across all partners.
About KC Media Strategy
Led by Latasha Newman, KC Media Strategy is a Chicago-based independent media agency specializing in integrated media planning, buying, and audience-driven campaign execution. The firm developed and executed the statewide and border-state media footprint for the CAF campaign.